What makes an experience AWESOME? (or, How to Make Your Customers Fall in...
Think about your favorite places/businesses (restaurants, stores, companies, etc.). Chances are, it’s not just their product or service you love. It’s the total package! { { For me, that would be the...
View ArticleWhy you might not need that re-design, after all…
You know how it goes… The business you started with, never stays the same for long. We can’t help it, right? In order to grow and prosper, we have to change, and change we do. Inevitably, that little...
View ArticleThe #1 Business Essential You Can’t Afford to Skip
Of all the tough learning curves in entrepreneurship, I think this one concept is hardest to get a handle on. Yes, it’s tough…“branding” is such an intangible thing, and what exactly it means is often...
View ArticleWait just a minute there…Is your brand really ready to be “designed”?
I love being a creative person. And, I love being an entrepreneur. (Holla’ if you do too!) But, we entrepreneurs are far from perfect. For one thing, sometimes we’re so full of ideas and new ventures...
View ArticleWhat’s your flavor? (Sell it!)
Yes, I’m totally going to go there… …it’s the old ice-cream flavors analogy. When it comes to the cream, everybody has their preference. Lots of people swear by vanilla…others love chocolate…then there...
View ArticleBranding Truth: How to Be Sought-After for All the Right Reasons
Would you believe, I once thought that branding, marketing, and advertising— all the things that allow us as small businesses to connect with our customers— were despicable? In college, my heart’s...
View ArticleCrafting a New Goodie for Your Tribe? Consider This…
When you’re creating a new course, a product, or a new e-book or magazine for your tribe, of course you want it to stand out on its own, right?! But what if you get so caught up in giving your product...
View ArticleThe Secret to a Totally *Sweet* Brand
Be yourself already! No, seriously…that’s IT. And it seems so easy…so simple…so OBVIOUS. But it’s not. It’s actually kind of hard, especially if you get caught up in the whirlwind of trying to appear...
View ArticleSweet Brand: The REAL Way to Be Irresistible
In the past few months, I’ve featured some fantastic brands + the things that make them sweet, like creating products that celebrate the values its’ customers hold dear, and exuding confidence. But,...
View ArticleWhat’s your brand style? 3 questions to help you discover it…
Sometimes, it’s easy just to pick a color or a design element we like, and run with it… …say, “I love lime green, and art deco is awesome, let’s do that” (okay, maybe that’s an extreme example, but...
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